TRADEMARK OBJECTIONS

TARDEMARK OBJECTIONS

In order to discussing the matters of trademark, there is one more important topic, on which we are going to talk about.

That important topic is “objectives of trademark” & the main objectives are mentioned below :-

• Protection from the copycats :After registering as a trademark, nobody has the rights to steal a brand’s concept or its name.
• Assists with business expansion :In the world of business, trademarks are the effective communication tool, which captures the attention of the customers. After looking at the trademark the customers ultimately knows that, with whom they are dealing with, as well as it also shows the reputation of the company. As we all know that in a customer’s buying choice, brand maybe the ultimate influence.
• Registered brand is considered the most valuable asset :There are many brands in this world, who place a higher value on their trademark than any other tangible asset. Any owner can earn its brand value, only when his organization has the total ownership of the brand name via the trademark protection.
• Employment opportunity increases :There is a very important role of the brands, in filling the positive thoughts in people’s mind, as a result candidates are more interested in career opportunities.
• Trademarks use internet efficiently :In this digital world, everything is at your fingertips, and in this digital world if a company or organization is using social media for brand awareness, then there may be some possibilities that through social media, rankings of the organization becomes better, helps in generating more traffic consumer and better brand recognition.